Tuesday, September 13, 2011

JCPenney, Forever 21, and Demeaning Shirts: Update!

Author: jM

Yesterday, I brought you news of the Internet outrage directed toward JCPenney and Forever 21 over a couple of shirts marketed toward young women that displayed demeaning and outdated messages.

The shirts in question, raised the eyebrows and ire of many women because they implied that girls are too dumb and busy with superficial pursuits like shopping, looking pretty, and boys to be bothered doing homework or liking math and should get their brothers to do it for them.

JCPenney pulled the shirts from their website soon after the dust up, and today, Forever 21 has followed suit. ABCNews.com reports that Forever 21 has stated that they will be removing the shirt from the website. The retailers senior marketing manager, Linda Chang, said in a statement: 
“Our merchandise is intended to appeal to all audiences, not to offend them. We would like to apologize to our customers as our intent was not to discredit education and we are taking the proper actions necessary.”
Hopefully, more retailers will learn from this and stop trying to perpetuate that learning and education are uncool for girls. 



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